Category Archives: photography and video how to

Video Wednesday: Photographic and Video Lighting, The ABC’s

Photographic And Video Lighting: The ABC’s from Joseph Valentinetti on Vimeo. Photographic And Video Lighting: The ABC’s Before we talk about photographic and video lighting let me briefly introduce another concept: f-stops. Around the lens, on a ring, or in … Continue reading

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Video Wednesday: Three Rodents With Defective Eyesight

Three Rodents With Defective Eyesight: Making Your Own Book Trailer from Joseph Valentinetti on Vimeo. Three Rodents With Defective Eyesight: Making Your Own Book Trailer Video is effective, there is no doubt about that. AND–You can use it to promote … Continue reading

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Photography And Video: The Camera And The Eye, Looking Versus Seeing

The camera doesn’t see what the eye sees. Of the two of you the camera is the one without the brain (we hope). But it’s also the one without the loves, hates, desires, needs, bias’, prejudices, pre-conceived ideas—whatever you want … Continue reading

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Photography and Video: Short and Long Lighting

Short and long lighting are techniques used to bring out the best qualities of your subject. These techniques can also be used on objects but let’s talk about faces here. The face can be classified in one of three shapes; … Continue reading

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Photography And Video: Syntax Of The Eye

There’s so many theories of composition it’s hard to know which one to listen to. One simple one claims composition consists of:  Line, Shape, Form, Texture, Pattern and Color. But I think it’s even simpler than that. Remember Occam’s Razor-the … Continue reading

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Photography And Video: Outdoor Lighting

Here’s four types of light you’ll commonly find outdoors: Front Lighting Side Lighting Top lighting Twilight. Front lighting, the light coming over your shoulder and falling on the subject, is flat. It hurts the dimensionality of the subject and makes … Continue reading

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